All SMS Routes Are Not Created Equal

Important messages from short codes can now be received on your Aerialink-hosted numbers

Are you a service provider offering a direct messaging application that utilizes U.S. 10-digit numbers? Are you a service provider / reseller of Aerialink Conversations applications?

If so, you now have an opportunity to gain an edge on your competition.  Aerialink is forever evolving to bring differentiating features to service providers, and will soon be offering a new route upgrade option which enables your 10-digit numbers to receive SMS from short codes

Whether you are an over-the-top (OTT) provider servicing your subscribers with internet-connected messaging as well as the SMS channel, or you support messaging solely over the SMS channel, you will have an available route that connects your subscribers to thousands of U.S. short codes!

Other cloud communications platforms are not connected with this new short code routing, or for example, their numbers can’t receive short code messages unless the short code is hosted on their platform.  In cases like this, your customers wait to receive a verification pin code for a log in for example, or an important flight delay notification from an airline via a short code and it never shows up.  That’s just a bad customer experience that results in frustration and potential service cancellation.  Understanding the breadth of the North American wireless and wireline ecosystem and how it all interconnects requires extensive collaboration across the industry.  That’s one of the many roles our team provides for you and just another example of how Aerialink helps simplify messaging. Your job is to simply tell us when to activate this new short code route on your account.

“Achieving new and seamless routing options for service providers will help them accelerate the adoption and satisfaction of their SMS services” – Chris Currie, President, Aerialink

The addition of the inbound short code route means folks who rely on Aerialink-hosted numbers as their means to receive short code message alerts and notification services will be able to get connected.  Businesses and third-party services use short code messaging to send:

  • Verification pin codes and two factor authentications (ex. Microsoft, Google, Apple, Dropbox, Evernote)
  • Time-sensitive account registrations (ex. Paypal, eBay)
  • Monitoring service for modern cloud environments (ex. PagerDuty, Datadog)
  • Digital ad campaign performance status alerts (Facebook, Google, Instagram)
  • Bank and fraud alerts (ex. Chase, Citibank, Barclays, PNC, Capital One)
  • Transportation updates (ex. Uber, American Airlines, Southwest Airlines, Amtrak)
  • Roadside assistance (AAA Motor Club, Penske Truck Rental)
  • Logistics and shipping alerts (ex. FedeX, USPS, UPS, DHL)
  • Real Estate (Zillow,
  • Sports (PGA Tour, MLB, NBA, NHL, NFL)
  • Food delivery services (ex. Grubhub)
  • Promotional content (ex. JC Penney, Macy’s, Express)
  • Event ticketing confirmations (ex. Stubhub)
  • Pharmacy RX alerts (ex. CVS Pharmacy, Walgreens)
  • Order confirmations (ex.
  • Online review and rating alerts (ex. Yelp, Yahoo)

Aerialink Conversations’ users can rely on their message inbox to receive important notifications related to their business operations from IT Monitoring services, logistics updates, status from digital marketing campaigns, new lead alerts that funnel into your marketing automation tool, and other workflow event triggers.

The new short code to U.S. number route will be available the end of May and supports inbound short code SMS to your Aerialink hosted number.   Short code subscription services typically offer multiple options for opting in and is not limited to texting in a keyword for consent.  For example, a service may offer a simple web-based or IVR opt-in.  In the future, we plan to add outbound routing as well from U.S. numbers to short codes.  This will allow direct subscribers to the short code service to reply with confirmations, and other keywords for an interactive experience.

Keep more customers by using Aerialink, call or text 1-800-449-9477 for more information.  A welcomed route to say the least!