Short Code Routing to 10-Digit Numbers Has Arrived!

This anticipated routing upgrade is now available through Aerialink!

Did you know that there are approximately 9000 U.S. common short codes registered to brands?  Short code messages are a really convenient way for people to receive value-added services from businesses.  Brands attempt to send short codes messages to opted-in wireless and wireline number subscribers.  But if those wireline numbers aren’t hosted on a platform that can receive those messages, then the number subscribers don’t have a chance of ever receiving them  

To solve this problem, we’ve been busy working to bring short code to 10-digit routing to our customers to help you differentiate your SMS offering. If you are currently utilizing U.S. 10-digit numbers, this new routing upgrade option will be a welcome addition to your customers who want to receive short code messages on their VoIP, landline, or toll-free numbers.   

Other cloud communications platforms are not connected with this short code routing, or for example, their numbers can’t receive short code messages unless the short code is hosted on their platform.  In cases like this, your customers wait to receive a verification pin code for a log in for example, or an important flight delay notification from an airline via a short code and it never shows up.  These bad customer experiences can result in frustration and potential service cancellation.  Understanding the breadth of the North American wireless and wireline ecosystem and how it all interconnects requires extensive collaboration across the industry.  That’s one of the many roles our team serves and just another example of how Aerialink helps simplify messaging. Your job is to simply tell us when to activate this new short code route on your account. 

The addition of the inbound short code route means folks who rely on Aerialink-hosted numbers as their means to receive short code message alerts and notification services are now able to get connected.  Businesses and third-party services use short code messaging to send: 

  • Verification pin codes and two factor authentications (ex. Microsoft, Google, Apple, Dropbox, Evernote)
  • Time-sensitive account registrations (ex. Paypal, eBay)
  • Monitoring service for modern cloud environments (ex. PagerDuty, Datadog)
  • Digital ad campaign performance status alerts (Facebook, Google, Instagram)
  • Bank and fraud alerts (ex. Chase, Citibank, Barclays, PNC, Capital One)
  • Transportation updates (ex. Uber, American Airlines, Southwest Airlines, Amtrak)
  • Roadside assistance (AAA Motor Club, Penske Truck Rental)
  • Logistics and shipping alerts (ex. FedeX, USPS, UPS, DHL)
  • Real Estate (Zillow, Realtor.com)
  • Sports (PGA Tour, MLB, NBA, NHL, NFL)
  • Food delivery services (ex. Grubhub)
  • Promotional content (ex. JC Penney, Macy’s, Express)
  • Event ticketing confirmations (ex. Stubhub)
  • Pharmacy RX alerts (ex. CVS Pharmacy, Walgreens)
  • Order confirmations (ex. Amazon.com)
  • Online review and rating alerts (ex. Yelp, Yahoo)

Aerialink Conversations’ users can now rely on their message inbox to receive important notifications related to their business operations from IT Monitoring services, logistics updates, status from digital marketing campaigns, new lead alerts that funnel into your marketing automation tool, and other workflow event triggers. 

Short code subscription services typically offer multiple options for opting in and are not limited to texting in a keyword for consent.  For example, a service may offer a simple web-based or IVR opt-in.  In the future, we plan to add outbound routing as well from U.S. numbers to short codes.  This will allow direct subscribers to the short code service to reply with confirmations, and other keywords for an interactive experience. 

Keep more customers by using Aerialink, call or text 1-800-449-9477 for more information on how to take advantage of this new route.