There’s No Reason to Wait on Texting

There’s never been a better time to adopt texting as a channel to communicate with your customers.

I recently returned from a conference looking to educate people on the texting capabilities Aerialink offers. While speaking with people, I was surprised by the number of people who said they were aware of texting but were 3-4 years away from seriously considering its implementation.

I was shocked by the response from those who stated they were waiting for the newest form of texting, Rich Communication Services (RCS), before they proceed with implementing business texting. RCS is a communication protocol between mobile-telephone carriers and between phone and carrier aimed at replacing SMS messages with a text-message system that is richer, provides phonebook polling (for service discovery), and transmits in-call multimedia. While this option sounds attractive, I cannot stress enough that waiting for RCS is a mistake.

A simple Google search will provide you with stats on how many people are using texting as their main form of communication (for the record, it’s 75% for all millennials), as well as their preferences for receiving texts from businesses over any other type of communication.

Heck, I was with my father the other day, who is in his 70’s, and he turned to me frustrated with call interruptions and unseen emails. He wondered aloud to me if his mechanic could “just text” him!

I have been helping businesses for many years communicate with their customers, or potential customers, via phone, email, social media, and well as web-chats, and none of these communication channels come close to the response rates businesses are seeing with texting.

For those waiting for RCS (Rich Communication Services), my question would be, “why wait?”

Wouldn’t you rather adopt SMS and MMS texting now to encourage internal and external customer adoption? Not to mention the you would already having a solid, pre-existing process in place when RCS becomes the standard?

Getting a head start now on texting creates an smooth transition into RCS in the future and Aerialink is preparing to support all of our customers during that process. I know the new frontier of text communication with customers seems overwhelming, but finding the right partner who has been in the space for a long time, prioritizes their customers’ needs, and is on top of future developments is extremely important.

Feel free to reach out to me if you have any questions or want to discuss this in further detail, simply email jc.cunningham@aerialink.com.